Falls cause loneliness and loneliness causes falls and they rob older people of the lives they want to live. They are both forms of 'unintentional harm' and are both preventable with the right help. Roar is working to change the 'script' and stop older people's worlds from shrinking to a chair. Our Stay Mobile Stay Connected campaign is designed by older people and is transforming the way we think about wellbeing in later life, the barriers they face and how investing in prevention will enhance not only their lives but will reduce pressure on our over-stretched NHS.